Coca-Cola
Social Responsibility

 

Brand Identity

A program to communicate what Coca-Cola does to create a more sustainable and better-shared future.

  • Coca-Cola was developing a new global social responsibility visual identity system for the Beijing 2008 Olympics. A series of icons had been developed representing: packaging recycling, water reclamation, green initiatives, healthy lifestyles, and beverage benefits. We were asked to create a logo encompassing the campaign “Live Positively.” The visual identity system was then distributed to agencies globally.

    We embraced a past successful campaign lending the solution to feeling familiar but fresh – “Have a Coke and a smile.” Would not mother earth smile knowing the extent Coca-Cola goes to keep her safe?

 
 

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