Holy Water

A partnership was formed between the founder of Holy Water and Monster Beverages to combat the drink Liquid Death. Thus, Holy Water was formed. The founder was unhappy with their resource’s solutions for the packaging. We were contacted five days before their slot for printing the cans. There was no room for moving the deadline as each day they missed would cost them money. This solution would have been perfect to be executed in old-style hand-drawn or etched graphics like from the Gutenberg bible, but time was not on our side. With proceeds going to organizations that are dedicated to ending homelessness, lines like “The Angel of Thirst” and “Water that’s good for the soul” were used to convey the cause-based drinks.