Cabin Bluff
Brand Identity, Wayfinding, Website, Packaging, Trade Shows
A sporting lodge with a guest list including Presidents, industry tycoons, celebrities, and sportsmen worldwide.
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Established in 1928 by automobile pioneer Howard Coffin, Cabin Bluff’s history and heritage are that of a world-class hunting and fishing destination. Cabin Bluff garnered a respected reputation as a host to Presidents and distinguished sporting enthusiasts worldwide. Insulated and accessible only with sufficient direction, Cabin Bluff has evolved at a pace quite out of step with the rest of the world. Mr. Coffin realized Cabin Bluff could be a perfect combination of simple pleasures with no loss of luxury or comfort. To convey this principle, all text and illustrations in the materials are printed on 100% cotton paper in letterpress.
Like the hunting dog on point and eager to please, so is Cabin Bluff’s staff.
The ideology for the screw-post bound book was gleaned from one found in their office containing old photos and flyers from the past.
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Text pages were printed with letterpress, offset, and transparent foil on the titles on one side and folded to appear printed on two sides. Found vintage photos were reproduced with added hand script to communicate messaging.
The wood floors presidents and world leaders have walked on since the 1920s were used as the background for warmth and nostalgia.
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