UT School of Information
Brand Identity, Environmental Graphics, Recruitment Graphics, Website
A top ten ranked iSchool, and number one ranked preservation program.
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Information follows a life cycle from creation, through access and use, to preservation. Without skilled professionals managing and designing the systems and services that provide people with information, this valuable resource can be lost and rendered useless or non-accessible. The iSchool’s focus is on information in its social context.
The top ten ranked, number one in preservation iSchool needed an image that would represent them for who they are now to challenge the perception they are a school primarily for librarian studies. Their image must appeal to individuals seeking a master’s degree, potential donors, and current constituents.
The iSchool dean felt the sign would be too busy with the University of Texas at Austin included. Graphic standards required it. To minimize the text it was produced in a matte finish matching the color to the linen-wrapped portal wall.
Cabin Bluff